Promoting and Protecting the New Earth Brand—It Takes a Village
It’s our collective duty to promote New Earth in a way that protects our brand’s integrity and protects our business opportunity for all.
The overarching consideration is this—we want to attract people to New Earth by inviting them to experience the positive effects that our nutritionals can have on their body and health; we do not claim to cure or mitigate any medical conditions or disease states.
Why do we care?
Well, first things first. We chose the Direct Sales model because we believe in person to person contact and the deeper connectivity it creates with our customers because we feel that this is our best opportunity to change people’s lives for the better.
We care because we value honesty—we don’t need to hype our products, they really are that good! New Earth’s nutritional products will do the talking when people try them.
We care because we want to be here well into the future.
We care because the FTC, the FDA, the DSA, and other agencies are paying a lot of attention to companies in our industry. And in many cases rightly so. Companies who offer nothing but hype for their products and opportunity give our industry a bad name, and in many cases have a negative effect on people’s livelihood. These are not New Earth’s values.
We want to promote New Earth in a way that’s befitting of our brand and befitting of our product line. If we hold to these ideals, we can make sure that each person that comes into contact with us has a positive experience no matter their level of engagement.
What you can do:
- Refer to our materials
- Listen to your inner voice
- Do your own research
- Tell your story in a compliant way that reflects your experience with the effects that powerful nutrition can have in your life.
And be aware of misleading:
- Disease claims
- Income claims
- Drug claims
Brand integrity involves you:
We don’t know exactly what our level of nutrition can do for people, but we love finding out!
We don’t want to keep people’s’ money who don’t find the value in what we have to offer.
By being cognizant of these things, you can ensure that we bring happy and healthy customers and business builders into the New Earth family for generations to come!
