3 January 2019

Phenylethylamine (PEA), is a hormone-like chemical composed of the essential amino acid phenylalanine. Phenylethylamine is a trace amine. It occurs naturally in small amounts in the human brain and spinal cord, but it can also be found in some foods and can be synthesized in a laboratory.

Phenylethylamine functions as a neuromodulator and as a neurotransmitter. It promotes increased attention, focus, task-completion, and goal-directed behavior. PEA amplifies the release of the “feel-good” or “happy” hormones, called endorphins. It also increases levels of dopamine, a hormone associated with pleasure, and serotonin, a neurotransmitter thought to also contribute to feelings of well-being and happiness. Additionally, PEA can help decrease stress and bring about an enhanced sense of well-being, elevated mood, increased drive, and optimal cognitive performance.

Phenylethylamine boosts the production of dopamine, norepinephrine, and their transmitters. This means that PEA not only helps to enhance the production and release of these powerful chemicals but also reduces the performance of their transmitters (chemicals in the brain that lessen the concentration of neurotransmitters). This results in high levels of stimulation for both dopamine and norepinephrine synaptic receptors.

Phenylethylamine benefits revolve around mood and heightened feelings of happiness which are the result of the increased levels of dopamine. Some of the benefits of PEA include:

  1. Mood improvement: The increased levels of dopamine and serotonin in the brain promotes positive mood which can eventually lead to a greater sense of contentment and well-being.
  2. Increased focus and alertness: Dopamine is an important neurotransmitter that helps regulate attention. Therefore, by increasing the levels of dopamine and adrenaline, Phenylethylamine can increase energy, alertness, and focus.
  3. It is sometimes called the “love molecule.” The best-known love chemical in the brain is PEA. The ventral tegmental region of the brain contains cells that synthesize dopamine which is a natural stimulant that is sent out to all other brain parts when an individual is “in love.”
  4. Increases mental performance: Dopamine is a powerful concentration and focus promoter. It also increases productivity and mental drive, which leads to improved mental performance.

PEA is naturally produced in the human body and a number of foods, such as:

  • Chocolate: For centuries, chocolate has been a favorite of lovers. Recent research indicates that this tasty treat is rich in phenylethylamine, which explains its popularity.
  • Meat, seafood, and poultry: Most of the foods in the seafood, meat and poultry categories contain phenylalanine which is the primary chemical in phenylethylamine.
  • Eggs: Eggs contain phenylalanine. Raw egg whites, in particular, contain nearly 700 milligrams of the phenylalanine amino acid per 100 grams.
  • Dairy foods: Raw milk, whole milk, sheep’s milk, goat’s milk (even human milk), and cheese all contain PEA.
  • Beans, lentils, nuts, and seeds: These high-protein plant foods, in the raw form, are abundant in phenylalanine, which the body can use to make phenylethylamine.
  • Organic Wild Microalgae®: Aphanizomenon flos-aquae (AFA), a wild-crafted microalgae harvested in Southern Oregon, is a superfood that is rich in PEA and many other vital nutrients.

The human body synthesizes PEA from phenylalanine which is obtained from some of the foods consumed. However, the body needs a dosage of approximately 500 mg three times per day, yet most people do not synthesize enough phenylethylamine from the normal diet. A quick, easy way to boost this dosage is to supplement with New Earth’s Mind.

20 December 2018

There is something about the New Year that inspires us to evaluate our life, our health, and our wealth and set resolutions for improvement. Personal change is essential and there’s never a better time to turn to a new blank page than during the New Year. As we often say: A new year, a new you.

While defining what you want your life to look like by the end of 2019 may be simple, determining the path and vehicle to get there typically isn’t. In fact, statistics tell us that about 45% of Americans will make resolutions this New Year and only 8% will actually achieve their goals.

The question is, how will you increase your odds of achieving your resolutions and being a part of that 8%?

At New Earth, we believe the first part of the answer is defining your “why” and keeping that “why” close to you. For example, if your goal is to increase your income by $10,000 in 2019, determine why you want to do that. Maybe it will help with a down payment for a new home or help with college tuition. Whatever it is, determine your why and hold on to that reason and the emotions that are driving you.

Once you have defined your goals and linked them to your “why” the second part is determining the appropriate vehicle to get there. If your 2019 resolutions are related to health and wellness or financials, Direct Selling with New Earth might be the right vehicle for you.

At New Earth, it is our mission to create positive, lasting change. Simply put, we are here to improve lives through a combination of wellness and entrepreneurship.

We are a community of wellness entrepreneurs integrally involved in helping others to improve their health and wealth – both factors that dramatically enhance the overall quality of life. We change lives by promoting healthy living, teaching and showing others what it means to really LIVE while improving the quality of their lives through nutrition, and making a good living while doing it. We accomplish all of this by simply embracing the New Earth Lifestyle.

If improving your health and wellness, while helping others to do the same, and being rewarded financially fit into your resolutions, welcome home! We invite you to join us on our mission in 2019.

6 December 2018

Organic Wild Microalgae (Aphanizomenon flos aquae or AFA), wildcrafted by New Earth from the waters of Upper Klamath Lake, is the “crème de la crème” of all microalgae. It is the only edible freshwater microalgae in the world that grows abundantly in the wild.

Wild Microalgae possesses an impressive nutritional profile. It is this unique combination of a wide variety of nutrients that makes this microalgae an amazing choice for dietary supplementation.

Wild Microalgae is a species of cyanobacteria known as blue-green microalgae because of two primary pigments that are contained in this organism; chlorophyll and phycocyanin.

Chlorophyll: Chlorophyll is the green pigment in plants that is essential for the process of photosynthesis, whereby radiant energy from the sun is converted into chemical energy for the life processes of the plant. Without chlorophyll, plants would die. Chlorophyll is also an excellent source of antioxidants, substances that fight damaging free-radicals, and has many beneficial nutritional properties. Wild Microalgae possesses an impressively high content of chlorophyll.

Phycocyanin (PC): This blue pigment is responsible for the intense color of our microalgae. The word “phycocyanin” comes from the Greek words “phyco” meaning algae, and “kyanos” meaning “blue-green.” Wild Microalgae contains approximately 15% phycocyanin by dry weight. Phycocyanin is classified as a phycobilirubin—a light-harvesting protein that contributes to photosynthesis. Phycocyanin possesses a variety of beneficial health properties, but the most important property is that it acts as an antioxidant to help neutralize the damaging effects of free radicals, unstable molecules that can damage our cells.

Chlorophyll and phycocyanin are not the only important pigments possessed by organic Wild Microalgae. The microalgae contains a significant amount of beta-carotene, an orange pigment that is the precursor to vitamin A and powerful antioxidant. Once digested, the human body converts beta-carotene to vitamin A.

PEA: Wild Microalgae also contains PEA—phenylethylamine—the “feel good” chemical compound. PEA is a naturally occurring alkaloid chemical compound made from the amino acid phenylalanine and is linked to energy, mood, and focus. PEA exists naturally in the human central nervous system and is responsible for the emotional experience associated with pleasure and mental awareness; it supports mental energy, mental clarity, concentration, and attention, and is a known natural mood enhancer.

Wild Microalgae’s nutritional profile also includes essential amino acids, minerals, and vitamins:

  • Amino acids: Amino acids are the building blocks of proteins. There are 20 essential amino acids, and AFA contains all of them! Each amino acid offers a variety of health benefits, but together they provide vital fuel and energy; build and maintain neuropeptides; and help biomodulate emotions and moods. Wild Microalgae’s amino acid profile closely matches the Food & Nutrition council’s ideal profile.
  • Essential Fatty Acids (EFAs): Our Wild Microalgae also supplies essential fatty acids in an all-natural form. Approximately 45% of the lipids (fats) within AFA are essential fatty acids. EFAs are required for the normal growth and repair of the skin, blood vessels, and nerve tissues. AFA contains both LA (Linoleic acid, an Omega 6 fatty acid) and ALA (Alpha-Linoleic Acid, an Omega 3 fatty acid) in an ideal balance/ratio—there is more ALA than LA.
  • Minerals: Wild Microalgae contains 13 notable elements and trace elements. These minerals are all utilized by the human body in trace amounts for various functions.
  • Vitamins: Wild Microalgae also contains 13 different vitamins, including vitamin K and several of the B vitamins.
  • Antioxidants: Wild Microalgae contains components that have antioxidant activity, such as the pigments previously mentioned. In addition, other components in AFA, such as L-cystine, glycine, and L-glutamate are used by the liver to form glutathione, a powerful antioxidant. Superoxide dismutase (SOD, a family of enzymes), also found in AFA, contributes to antioxidant activity.

As you can see, Wild Microalgae is one of the most profoundly nourishing foods on the planet, rich in a wide spectrum of phytonutrients, plant-based proteins, minerals, essential fatty acids, and other micronutrients, providing optimum nutrition for our cells and tissues.

13 November 2018


Organic Wild Microalgae® is a powerful natural occurring superfood that is harvested in one place in the world, Upper Klamath Lake, in Southern Oregon. The lake is situated in a region defined by its history of volcanic activity—a legacy that has left an abundance of minerals that help the Wild Microalgae thrive in its unique environment.

The harvesting process is a fine art that protects the integrity and nutrient profile of this delicate microalgae. New Earth has been harvesting Wild Microalgae since 1983. Over the years, we have employed several different methods of harvesting, ultimately perfecting the process that we now employ using state of the art equipment.

This process begins with gathering the microalgae from the lake with three different harvesters. Throughout this process, the Quality Control (QC) department collects and analyzes samples of the lake biomass (the organisms within the sample area), and once favorable test results are completed, harvesting proceeds. The lake harvesters collect the Wild Microalgae and immediately clean and de-water it. The QC department performs pre and post-harvest analyses on samples of the Wild Microalgae to ensure that only high-quality microalgae is harvested.

Once the highest quality Wild Microalgae is harvested and de-watered it is pumped into a self-contained unit that chills it to around 34°F in about 30 seconds. This process takes place at the harvest site as it is important to chill the Wild Microalgae so that sensitive pigments, such as chlorophyll, and other important components do not begin to break down.

The Wild Microalgae is then pumped into tanks on our transport boats. These tanks are reusable, washable, food-grade tanks that are filled directly from the cooling unit. The transport boat rapidly delivers the chilled algae to a land-based port, where it is loaded onto a tanker truck.

These trucks are insulated stainless steel tankers that are staged at the port to transport chilled “liquid microalgae” to our production facility where it is processed through vibrating screens to remove any larger particles before being sent to the plate freezers.

It takes about two hours to freeze the microalgae at a rate of 10.8 gallons per minute and is frozen at 10 degrees below zero Fahrenheit. Samples are retained throughout the process for in-house R&D testing along with third-party testing.

The product is stored in the freezer as it awaits the drying process. The microalgae is dried via a low-temperature spray-drying process called Bioactive Dehydration™ that preserves phytonutrients. Testing indicates that the quality of this drying system is superior to freeze-drying, especially for heat-sensitive components such as vitamins, chlorophyll and enzymes. Because the algae is dried at temperatures below 40C, it qualifies as a “raw food,” an important distinction to many health-conscious consumers. The drying process also meets the guidelines for both organic and kosher certifications.

Our harvesting, processing, production, quality control, storage, and record-keeping operations are carried out according to current Good Manufacturing Practices established by the Food and Drug Administration. The Oregon Department of Agriculture audits our facilities for GMP compliance two to four times a year.

Our Wild Microalgae has been certified organic since 2001 and our harvesting, processing, handling, and packaging of Wild Microalgae are certified by Pro-Cert Organics, Canada Incorporated according to the requirements of the USDA National Organic Program and OC/PRO Canadian Organic Standards. Pro-Cert Organics, Canada audits our facilities, processes, and records annually. Kosher certification is performed by Star-K Kosher Certification and Halal certification is performed by IFANCA.

As you can see, harvesting Wild Microalgae is quite a detailed process, which includes extensive testing (via both in-house and third-party testing) at multiple points of processing, as well as certification from several reputable certifying agencies. All this to ensure that you are receiving a safe, high-quality, nutritional product!

8 November 2018

Safety First

With the lack of nutrients provided in our modern diet, taking supplements has become necessary to help ensure we provide our bodies with what they need to thrive. The question is: how do we know which ones to take? Unless you have an extensive background in some sort of combination of biology, nutrition, and chemistry, choosing a safe supplement can be challenging.

How do you know if a supplement is safe? How do you know if a supplement will be helpful? In other words, how do you decipher the good from the bad and the exceptional from the average? You can look for some key accreditations, with one of the most important being registered by NSF International to the FDA’s GMPs (Good Manufacturing Practices).

At New Earth, we’ve taken the time to make our products Certified Kosher, Certified Halal, USDA-certified organic, NSF GMP-registered, and GMP for SportsTM-registered. GMP registration is the gold standard of the food industry. Every product contains exactly what it says it does on the label.

The NSF registration lets you know that the company complies with NSF standards and procedures. Being NSF registered for GMP is not a one-time event. Companies must submit their manufacturing facility to unannounced NSF inspections where every stage of a product’s development is thoroughly evaluated.

So what does this mean for you?

It means companies like New Earth, that hold this registration, are dedicated to the integrity of their products and your safety.

When it comes to our ingredients it’s not about trends or what sounds cool. It’s much more than that. It’s science and studies at its finest. It’s a team of professionals dedicated to studying, researching, testing and formulating. Our ingredients are thoroughly tested and verified 100% pure. All are crafted with care and precision from premium quality, whole natural foods. And every product comes with our satisfaction guarantee.

A company’s strength rests on the value of its products. At New Earth, there is only one acceptable standard: Absolute Excellence. See for yourself, risk-free with our 90-day money back guarantee.