Associate Feature – Kate Rander

“I’m a person who is often considered as ahead of her time. I see possibilities in odd moments and opportunities.” It was this gift that led Kate Rander to the New Earth opportunity. 

It was February 1989, and Kate was working as a pastry chef in a fine dining restaurant. The restaurant’s sous chef had recently discovered the amazing superfood organic Wild Microalgae® and one day, she offered some to Kate. She’s been including it in her daily routine ever since. 

A short four months after first being introduced to the power of algae, the idea of building a business by sharing the benefits of the algae products she loved so much piqued Kate’s interest. “I saw a way I could ‘feed’ my family and friends that would benefit their lives more than the daily brownie,” Kate recalled. “And I didn’t have to make the food like I did when I was running a boutique bakeshop.” When she added that to the fact that she knew this algae was a primordial food that changes lives for the better, Kate knew she had to take the jump and start her own New Earth business. 

That autumn, Kate attended her first New Earth event, which was hosted in Boston. “We drove up from Virginia,” she shared. “What we found were other folks like us who were making an income by sharing this blue-green algae with others. It gave us a boost of motivation and helped us feel like we could have successful businesses too.” 

Fast forward to today, and Kate is still at it. “After all these years, I still use a variety of our product line,” she said. “Before I was introduced to algae, I used a few different supplements on an as-needed basis, especially vitamin C. Now I take various New Earth products every day.” Kate continued with, “I use Essentials packets daily. Before bed, I always take Enzymes and probiotics, which I rotate monthly to boost the friendly bacteria in my gut. I also keep Defend and Rebound on hand for when I need them” 

One of the many reasons Kate continues to use New Earth products is because of the impact they have had on her health. “My life and health are enjoyable,” she shared. “I’m very grateful for the sturdy immune system and increased vitality that these products have helped me achieve.” 

In addition to the health benefits, Kate knows she can trust both the product and the company. Having worked in bakeries and restaurants for many years, Kate understands the importance of keeping up with and exceeding current health standards. “With my background in food service, I needed to know that this was a product I could stand behind before I started inviting others to eat this ‘new’ wild-grown food,” she explained. 

Her trust in the company and products continued to grow over the years as she had the opportunity to attend more New Earth events. “I’ve attended events and visited Klamath Lake, which gave me the opportunity to see their operations close up,” she said. “I’ve seen the meticulous care New Earth takes to ensure our products meet stringent standards.”

When asked about her experience as a Wellness Entrepreneur, Kate was happy to share. “It hasn’t always been easy, yet it’s always been satisfying,” she said. “I’ve learned a lot, like to not take the no’s personally, the value of investing in self-development, and the importance of furthering my knowledge about this wild, water-grown, food source.” 

She went on to say, “over the years of sharing the benefits of organic Wild Microalgae and our direct sales business, I’ve traveled to big cities, small towns, and rural areas to chat with folks about their lives and our supplements. And most importantly, I’ve met some awesome people who have become lifelong friends, mentors, and business partners. I’m fortunate to have smart, caring team members and curious, steadfast, and loyal customers. Over and over again, I am so very thankful for the good people I am privileged to work with. We have taught each other and grown together, and I wouldn’t be where I am today without them.” 

At the end of the day, Kate is grateful to have the opportunity to be part of the New Earth family, and she had some encouraging words to share with others who are considering starting their own New Earth business. “If you care about the health and wellness of both yourself and others and are looking for a way to earn supplemental income while doing good in the world, it’s a good time to start.” She continued with, “We all contribute to making living more enjoyable because we feel good. We have energy for life, and we’d love to have you join us.” 

We couldn’t have said it better ourselves, Kate. And we have enjoyed working with you over the years. We look forward to many more years to come. 

New Earth is on a mission to have a positive impact on the health of everybody and soul we come in contact with. We specialize in producing third-party certified, organic whole food supplements that feature a rare, yet highly, nutritious superfood, Aphanizomenon flos-aquae (AFA). Also known as organic Wild Microalgae, AFA is a unique type of blue-green algae that is available in many forms including algae tablets, algae pills, and algae powders all designed to help you on your journey to holistic wellness. Visit our website for more information on our products and business opportunities.

*Each person has an individual experience with New Earth. Success in working the New Earth business is based on your particular efforts.