Before It Was Cool, Hip and Mainstream

Algae wasn’t very “cool” in the ’80s…

Before we began harvesting algae in southern Oregon in the early 1980s, we actually grew Spirulina in the New Mexico desert. Why the change from grower to harvester? Basically, because the founders took the “Pepsi Challenge” between Spirulina and Aphanizomenon flos-aquae (AFA). While Spirulina is a good blue-green algae and a good supplement, this rare AFA seemed like rocket fuel by comparison. So the founders moved out west to Klamath Falls in southern Oregon, the only place on the planet where AFA grows in abundance.

In the early ’80s, we were the first to bring AFA to the edible microalgae market and now sell it as organic Wild Microalgae®.  

It’s important to understand that we were, and still are, first and foremost, a company that figured out how to harvest this precious resource and process it with the care necessary to preserve its vitality. 

Eventually, we chose Direct Sales as the ideal avenue to share AFA and our mission with the planet—one person at a time, and person to person.

In a world of companies whose employees scarcely know where their products are produced, all of us in Klamath Falls, Oregon know where we harvest, produce, sell, and ship our nutritionals from—southern Oregon.

From those humble beginnings in the early 1980s, we worked to improve our harvesting and processing abilities, and people started to catch on to what we discovered in this big green lake nestled in the Klamath Basin. 

Direct Sales wasn’t a new industry, but we were newcomers to this industry and drawing together a very different kind of Wellness Entrepreneur. Well, it’s probably more accurate to say that we were drawing in many different kinds of Wellness Entrepreneurs who had never been involved in Direct Sales. Why? Because people discovered a life-changing little green (blue-green to be exact) capsule filled with one of the most complete single supplements on the planet. People who experienced the very tangible benefits of feeding their bodies simple, ancient and assimilable nutrition started to talk to other people. And they liked the idea of doing well, while doing good. While they all had different backgrounds and specialties they had one thing in common, all found that they could help others as a part of the New Earth family.

Meanwhile, way back before it was considered “cool”, we began to understand the power of a healthy digestive system and added probiotics and digestive enzymes to our supplement line. The combination of these three categories of supplements attracted more attention and even more people. 

This incredible line up of supplements continued to change people’s health and lives for the better. Probiotics to establish a healthy gut, enzymes to help aid digestion and nutrient assimilation, and the raw power of AFA was, and is, creating health breakthroughs from the somewhat simple, to the almost literally unbelievable.

We’ve heard it all, from better digestion, to feeling “normal” again, to people expressing gratitude for getting their lives back. These are the results people can experience when they fill the gaps in their diet. We are not a drug, we are not a cure, but we are a foundation to help the body do what it knows best. Which is to thrive when given the raw materials to do so.

Through the ’90s, and into the 21st century we have continued to do what we at New Earth do best: harvest and process AFA to produce a line of nutritional supplements are absolutely second to none.

In fact, in 2020, many of us here at New Earth have been here since our early years in the 1980s and that experience counts in this industry. Not many companies can say that, and that’s worth bragging about. 

Technology has changed, the way we communicate and interact has changed, and it can be argued that these changes are good, or not so good. Let’s leave that aside for now…

Those changes matter little because the care in which we produce our products hasn’t changed, and the way people discover New Earth hasn’t changed. Without a doubt, that can be considered good thing. 

If you aren’t familiar with New Earth and the nutritionals that we produce that have changed countless lives for the better, and what we represent as a group of caring people, we’d love to see what we can do for you.

At New Earth we are on a mission to positively impact the health of every body and soul we come in contact with. We specialize in producing third-party certified, organic whole food supplements including a variety of probiotics, and digestive support. Our supplements feature a rare, yet highly, nutritious superfood, Aphanizomenon flos-aquae (AFA). Also known as organic Wild Microalgae®, AFA is a unique type of blue-green algae that is available in many forms including algae tablets, algae pills, and algae powders all designed to help you on your journey to holistic wellness. The best part? We offer a 90-day money-back risk-free guarantee on all of our products. Visit our website to learn more.